What is business gamification and how to apply it

o que é gamificação nas empresas

What is business gamification? This subject is increasingly present in the corporate world. The reason is the importance of creating processes and training that will engage your teams based on content aimed at their qualification, productivity improvement and delivery of results.

 

Since it's a relatively new strategy, many managers still have questions on how to apply it in their daily planning. So, get ready. The time to better understand what gamification is and how it makes a difference in your training processes has arrived.

 

What is business gamification?

 

If you're wondering what business gamification is, we'll help you! Business gamification is an interaction strategy in which employees use game-inspired resources. The idea is to make traditional processes, such as team training, more dynamic and attractive.

Despite being recent, this strategy has been attracting the attention of many companies around the world. So much so that the study “Hype Cycle for the Digital Workplace”, by the Gartner consulting firm in 2017, identified a growing number of companies interested in implementing gamification as a management and innovation strategy. That's because it uses a set of playful activities that encourage interactivity and contribute to increasing motivation and engagement through the content that is passed on.

In case you haven't learned much about this, or if it's the first time you've heard about business gamification, keep reading this post to understand how you can apply it to your daily work and enjoy all the advantages this strategy can bring. 

Discover the benefits of business gamification to your sales team..

 

How can you use gamification in companies?

Now that you understand what business gamification is, it's time to find out how it can be applied. For this, I've separated a list of 4 steps for you to apply this strategy assertively and get the best results.

 

1. Set the goals

As in many business processes, the first step towards applying business gamification, other that knowing what it is, is defining what the goals are. The most common ones, which also fit well with this strategy, are:

 

  • Training the team for new practices
  • Developing a company onboarding process
  • Presenting new services and products

 

2. Define the score and rewards process

Encouraging healthy competition among employees is the greatest trump in business gamification. It's an interesting way to motivate and engage the team, so it's very important that the scoring and rewards process is very well defined. For each challenge, set the ideal score for those who complete it. The number of points can vary depending on the difficulty of the task, the time to its completion and, of course, its correct development. At the end of each process, it's also possible to define a ranking among the participants in order to encourage everyone's participation.

 

3. Set the rules

As in any game, the gamification process in companies must also have clear, well-established rules shared between all participants. This avoids conflicts and complaints during the course of the game. It's worth emphasizing the importance of not changing them during the process. This will prevent anyone from feeling wronged. If you notice that any rule didn't work very well during the game, make note of it and restructure the rules at the end of each stage. 

 

4. Test it

Before releasing the game to the entire team, make a few tests. In order to do this, you can gather a small group of volunteers to start playing and evaluate the created processes and rules. By exposing them to the situations designed for the game, you can receive important feedback to validate the strategy and make changes that you consider relevant to improve the game.

 

5. Take ownership of your organizational culture

It's very important to keep the tone of the game aligned with the company's organizational culture. You don't need escape your identity to try this strategy, as it can interfere with the employees' perception of the process.

 

How large companies have used gamification


Let's get out of the theory and move on to a practical view of what business gamification is. Below, you'll see how well-known brands have already used gamification in their daily activities.

  • Google: Expense reduction

When Google needed to make employees aware of their business travel expenses, they chose to explain it in a gamified way and reward those who were able to apply what they learned. As an incentive, every penny saved in travelling was reverted to the employee's salary, who also had the option of directing the amount to a charity.

  • Microsoft: Hunting for flaws

At Microsoft, the entire team is encouraged to look for flaws in their systems. Anyone who finds a gap is rewarded according to the company's policy, which is then able to improve its own products and services.

  • Gerdau: Gamified training programs

Not only companies with technological DNA benefit from gamified processes. Gerdau uses games in its team training process, replacing theoretical training for a more practical and dynamic setting, which has even included virtual reality glasses in its activities.

See other successful examples of gamification

 

Start game


Now that you know what business gamification is and how to apply it on a daily basis, how about starting to think about gamification training for your team?

In addition to having a more practical and fun method of learning about a particular subject, they will be able to have fun, interact and also win prizes while they learn.

We have a team of specialists ready to assist you and help find ways to engage your sales team in training processes. 

Let's talk!

Click here and contact us.

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