A carreira de routine is tiring. requires a lot of effort, dedication and, above all, knowledge. After all, selling real estate is not a simple task. Therefore, training real estate agents is essential for them to provide quality work.
And more than that, training real estate agents helps keeping them motivated and up to date with market news.
In this article, we are going to talk about the importance of training these professionals and give you some guidance on how to offer them effective training.
Why invest in training for real estate agents?
Para começar, é importante destacar que sales training, são investimentos para quem busca bons resultados, já que é fundamental ter profissionais preparados para atender os clientes e ter mais lucros.
ter um corretor capacitado, the chances of increasing the number of contracts and closed deals grows significantly, enabling the company to expand its contact base and to have more opportunities to acquire new customers.
Além disso, a motivação é algo que faz a diferença In addition, motivation makes a difference in every professional's performance in their activities. Offering the possibility to learn new things and advance their career is one more way to engage them.
Finally, this makes customer service more qualified, satisfying the consumer and potentially increasing fidelity. And that's not all, since they can also become promoters for your company..
How can you train real estate agents?
Before starting a training process for your realtors, it is important to define a few decisive details for its success.
After all, it is not enough to simply put the professionals in a room with a speaker. Some fundamental elements must be decided, and they will directly influence the realtors' preparation.
Therefore, answer the following questions first:
1 - What are the training objectives?
What are the needs of the company and the realtors? What needs to be improved? Without an established goal, it is simply impossible to determine what the training will be like.
Increasing sales, improving customer service, presenting new work tools, teaching new real estate market laws or rules, among others, are some of the points that can be worked on in training.
2 - What's the most suitable format?
At this point, it is important to understand the profile of your realtors. Depending on the answer, you will be able to define the most suitable format for the training process.
You can choose a traditional training, with one or more speakers and theoretical classes, and, possibly, practical classes. There is also the possibility of innovating, for example, by introducing gamified training to the realtors, which can bring better dynamics and engagement, in addition to combining learning with fun. gamified training junto aos corretores, o que pode dar mais dinamismo e engajamento, além de aliar o aprendizado à diversão.
3 – Como será a logística desse treinamento?
É bom saber quantos corretores serão capacitados, definir o espaço – caso seja presencial – e definir datas e horários adequados para todos os participantes, já
que as demandas do dia-a-dia do corretor é bastante variada.
Defina um bom planejamento para que a sua capacitação funcione da melhor maneira e par
a que você consiga agradar ao maior número de participantes possível.
4 - Will the employees' expectations be met?
Approach, persuasion, negotiation, use of new technologies, real estate law, communication. These are a few interesting techniques for realtors to learn and use on a day-to-day basis, and for their training to be successful, it should include at least a couple.
It may be helpful to survey the realtors in order to understand what they expect from this training and what they would like to improve.
5 - How will you measure the results?
After training, you need to monitor its effects to see if the training was successful. After all, you don't just want to please the participants, you need to have results.
You can analyze factors such as the number of new closed contracts after the training period, number of acquired customers, improvements in customer satisfaction rates and received compliments, among others.
Start the game
Agora que você já entendeu a importância dos treinamentos para corretores, por que não ir mais adiante?
Utilizar a gamificação nos treinamentos traz mais dinamicidade à aprendizagem, aumentando o nível de engajamento e deixando os corretores mais preparados para os atendimentos. Além disso, a gamificação promove uma competição saudável, ajudando a motivar a equipe e a melhorar o clima no ambiente de trabalho.
Quer saber mais sobre aplicar gamificação na sua empresa?