Online platforms have been an important resource when it comes to training teams and maintaining the engajamento dos profissionais. However, to be successful in the initiative to digitize corporate training, it is necessary to know the details in order to execute it in an assertive way.
Knowing the types of platform, understanding the demand for content and the scope of the project are fundamental steps when making decisions. We have gathered here some points that will help you to map the options available in the market with your needs.
Types of online training platforms
There are 3 main types of online training platforms and each one focuses on different corporate needs. So before deciding which type of platform is right for your company it is important to make a list of requirements with the expectations and needs of the managers of each of the teams in your corporation, as both can be shared by different sectors of the company.
The LMS platforms in English "Learning Management System", are online platforms that enable courses to be made available in a virtual environment.
With a focus on corporate training, the main LMS platforms allow segmentation of access by type of position, area of operation, among others.
Because they are complex platforms, they often use gamification concepts in the construction of screens to facilitate understanding, but most do not offer micro learning and gamified content customization.
AdvantagesManagement panel, tests, clear metrics.
Disadvantages: Low engagement, complexity in maintaining content.
Distance learning platforms
Distance learning platforms or e-learning, allow professionals and companies from different areas of knowledge to upload content and market their courses securely within a recognized platform.
In this type of online training platform, both those who provide the content and those who buy that content are supported by the delivery of it.
Some EAD platforms also make it possible for certain content to be shared with certain groups, thus enabling companies to use their platform to provide corporate content.
Advantages: low cost
Disadvantages: low engagement rate, scarcity of metrics, informality in content delivery.
The Gamification has been a great ally when it comes to choosing the online training platform. Precisely because it is designed in many cases to resemble a game and not a traditional training as is the case with the LMS and e-learning platforms.
This type of platform, focuses on team engagement and promotes knowledge through the experience of playing games. These games are a reproduction of that professional's day-to-day, thus, delivering content in an enhanced and unique way.
This type of platform focuses on team engagement and promotes knowledge through the experience of in-game experiences, which are reproduced in that professional's daily life, within their daily journey, with this the assimilation of content is uniquely enhanced.
AdvantagesHigh engagement, performance metrics, informal, fun, works on motivation and performance improvement.
DisadvantagesGamified training strategies with distorted scope and without clear requirements tend to fail.
Implementation of the online training platform
Some steps are extremely important when starting the learning journey using a virtual platform and here we detail the main steps when choosing the to implement the training option.
List of requirements
Gather decision makers and make a list of requirements.
After having made the list of requirements together with the decision makers, talk to the team that will use the training tool to understand their pains. Add those pains to the scope of implementation.
In the same way that decision makers and users are fundamental pieces to map the needs of the company. The type of content and frequency of updating this content is something that must be taken into consideration.
Avoid comparing the types of training platforms
We have been conditioned for years to believe in a training format that follows the passive learning methodology, with the need for specific assessments in the form of tests and research. Due to this cultural fact, we tend to expect that online trainings will follow this same formula, even if indirectly.
The problem is that when we talk about remote learning we have factors such as the student's discipline, the availability of an adequate environment to favor concentration among others that directly impact the performance and learning pace of each student.
It is no wonder that both LMS platforms and e-learning platforms have been seeking to gamify their layout in an attempt to deliver greater value, enhance engagement and results for their customers and users.
Therefore, when comparing platforms, keep in mind that a gamified layout is something completely different from gamified training.
What you need is not always what you want.
Be open to what the market and new technology and innovation companies have to offer.
We live in the digital age and the technology market is constantly evolving as well as online training platforms. Personally, I find confusing that customers almost daily want autonomy to upload content and carry out periodic tests, but they also want a guarantee of engagement through gamification, without realizing that such concepts are extremely contradictory.
Time to get your hands dirty
After choosing the platform, it's time to implement the solution and at this moment, several sectors of the company can and should be part of this task force:
- The Human Resources department together with managers are responsible for mapping training needs and requesting content;
- Managers are fundamental to spread the novelty and to be there during the first accesses of their team;
- The company's Marketing can act in maintaining engagement as well as promoting extrinsic motivation, so that the team continues to use the online training platform.
Metrics, make them your ally
For the project to perform well, it is important to explore very well the metrics provided by the platform and build your own analysis according to the needs of each area.
A dose of willingness and playfulness are essential when it comes to innovation, so believe in the project and make good content available.
To read more about technology applied to sales performance and team motivation, check out other posts from our blog.