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Gamification for corporate training

Gamification for corporate training

Gamification of training

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It is no wonder that gamification for training has become one of the biggest trends in recent years. Data has shown that people prefer to learn from games.

TalentLMSIn fact, in a recent survey carried out by TalentLMS, it was asked how workers felt when they participated in training. 83% of them said they were more motivated with gamified training, compared to traditional training. On the other hand, for those who were bored, the number dropped from 49% to just 10% with games.

In the infographic below you can better understand this comparison, which shows an expressive preference for gamification strategies for corporate training.

Gamificação para treinamentos

However, the use of gamification in teaching is not so recent. In the article learning was not always as we know it, we talked a little about the history of learning. The fact is that we have a unique opportunity today with the technology that is available.

The smartphones are powerful tools that can be used for applying games. The 4 and 5G network connections, added to the wide availability of access wi-fi, allow us to do things that were only in fiction movies before

Gamification case for training

The biggest gamification case for education is Duolingo. The famous application for language teaching, was created in Pittsburgh, PA, USA, in 2011. Through it you are guided through a fun question and answer journey. And, as you get answers right, you go up its phases. With the integration of social networks, you can see your friends in a rank system, encouraging you to play more.

The company's numbers impressive

Duolingo platform currently has 300 million active users. The average number of exercises completed per month is 7 billion. And more than 53% of its users study English, being the preferred language on the platform. These figures place the app as the largest gamified teaching platform in the world. The company has already raised US $ 108.3 million, having an estimated value of US $ 1.5 billion.

Gamified training in the corporate environment

Although data shows that gamified training initiatives are more likely to be successful, many attempts for merging training with gamification in the corporate environment fail. According to the Your Training Edgel, when thinking about a gamification initiative for training, you should have clear objectives before starting.

If the goal is to make employees consume content, earning points for watching videos, they will click play and mute to conquer their badges or awards. So we should keep in mind that training gamification can be useful to meet three types of goals:

  1. Changing behaviors
  2. Developing skills
  3. Empowering innovation

An example is training sales teams to master their knowledge about company’s products and services, with the objective of increasing conversion rates. This way, because the objective is not to consume content but to improve sales, the strategy of increasing salespeople knowledge on the training content contributes positively to their greater self-confidence. This positively impacts results. Therefore, it is essential to have specialists to successfully implement your gamified training strategy.

Therefore, it is essential to have a specialized company to successfully implement your gamified training strategy.

Do you want to know more about gamification for corporate training? Click here and schedule a meeting with one of our representatives!

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