Promoting groups dynamics is an essential step for those who want to have a high-performance, trained and motivated team in order to overcome businesschallenges. Depending on how they're organized, they can be the path towards achieving several goals, such as:
- Developing a skill;
- Increasing team integration and motivation;
- Increasing sales;
- Enabling the salesforce to talk about a particular product or service.
Also, according to Orangeworks, group dynamics increase results, ensure greater collaboration, improve decision-making and create greater commitment to the company.
To help you in this mission, we've listed 5 group dynamics for the salesforce that will lead your team towards the best professional development paths.
1. Group dynamics for the salesforce to handle objections
No matter how prepared the salesperson is when presenting a product or service, they must also consider the objections customers may bring. That's why it's essential that they're prepared to solve any situation that could lead to conflict.
The first step in this dynamic is to make a list of the most common objections that have already surfaced in the sales process. With that in hand, divide the team into pairs.
One can be the salesperson while the other plays the role of the customer who will object to the sales pitch. At this point, the salesperson must strive to solve the situation, while the customer must stick to his argument. Rest assured that good discussions and arguments will emerge from this conversation, and this may be the way to find out how to delight the customer..
The next step is to reverse roles and, at the end, have a joint debate. At this time, everyone can contribute with suggestions on ways the salesperson could solve the issue.
2. Group dynamics for the salesforce to share achievements and failures
Knowing what didn't work for a sales professional is as important as sharing each salesperson's success stories. Being aware of the most common mistakes is critical to the process of learning and evolving your business approach.
A suggestion of group dynamic for salespeople to increase their repertoire of examples is creating a dashboard of successes and failures.
Each team member should share their stories with their peers, promoting a constructive debate about what made a particular action work, and also what could be improved to be more successful in another situation.
The group dynamic's facilitator can comment on each story, encouraging other participants to comment and share anything similar that might have happened to them.
It's important to recognize the perceived qualities in each story in order to contribute to the salesforce's self-esteem. And when there's a prize to the most inspiring stories, engagement can be even greater!
3. Group dynamics to share the challenges of the profession
Who in sales doesn't have countless daily challenges? When your talk about the main pains of your daily life, you're able to establish a support network to guide you in the process of overcoming these challenges. When faced as a group, new processes can be put in place in order to ensure positive results.
In order to make this quest possible, you need to choose a focus question. It might be something like "What's your biggest challenge when working on a particular project?" or "What are the main obstacles preventing you from selling more?".
With the answers in hand, pass them amongst the participants at random and ask each person to read theirs aloud. This will enable you to establish an open discussion and list possible solutions to the reported challenges.
There's no need to identify the answers. The focus should always be on the solution, not on who is going through the challenge. This will also encourage them to be transparent when sharing their challenges.
4. Elevator pitch group dynamic
Sellers often have a short time to attract the customer's interest to a particular product or service. In order to achieve this, it's essential to train the team's power of synthesis and persuasion.
A good way to do this is by asking each salesperson to send a 60-second or less audio message to another colleague. It should simulate an introductory speech, aiming to set up a meeting with the potential client.
This will enable the salesperson to practice assertive communication, while the person receiving the message will be able to assess their power of persuasion. Together, they will be able to assess the strengths and weaknesses of their peer's pitch and assess their own negotiation skills. do colega e avaliar as próprias habilidades de negociação.
5. Group dynamics for the salesforce to unwind
As no one's made of stone, a good option of group dynamics for the salesforce is promoting a moment of unwinding and relaxation for the team. You can try games that divide the class into two groups, promoting healthy competition. And who in sales isn't driven by competition, right?
A good tip is doing a mime game, in which each participant receives a theme and must role play so their group can try to find out what it is. In addition to stimulating creativity and interactivity, the game also helps participants understand the signs of non-verbal communication.
Group dynamics for the salesforce are great tools to train, integrate and motivate the team for daily challenges. In addition, it's also important to invest in more detailed training, complementing these learning experiences.
And to keep this atmosphere of relaxed learning experiences, you can adopt a gamification strategy towards training.
In addition to having a more practical and fun method of learning about a particular subject, they will be able to have fun, interact and also win prizes while they learn.
We have a team of specialists ready to assist you and help find ways to engage your sales team in training processes.
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